Archive for the 'YouTube Videos' Category

How Content Marketing Can Grow Your Food Retail Business

Content marketing is the sharing of valuable and free information with the aim of converting prospects into customers; and ensuring they keep coming back. By adding value, as well as educating and entertaining people, you can create enduring and engaging relationships with your customers.

Coca-Cola’s Jonathan Mildenhall summed it up nicely when he said that due to 24/7 connectivity, advertisers needed a fresher and more relevant approach to content to keep consumers interested.

The first rule when creating content is that consumers are looking for solutions to problems – not sales pitches -  so your content needs to be useful and enjoyable.

How does it work?

Content marketing works for direct sales businesses as well as B2Bs. Quality content can help increase brand recognition, improve relationships with customers, and raise the credibility of your business and brand.

Content is the backbone of the internet and without it there would be no World Wide Web. With the arrival of social media, quality content has become highly sharable, which can increase referrals to your business.

People are more likely to trust the opinions of their friends and families over the hard-sell by advertisers. For example, the “Like” button on Facebook allows customers to share products and opinions with their friends, creating trust in your business and enhancing brand positioning. And content is now a two-way street with customers able to give feedback and start discussions of their own regarding your content.

At the heart of content marketing is the concept of providing free content that people can use instantly. By utilising and maximising this form of marketing, you can become a thought leader and authority in your field. For your content marketing strategies to be fully appreciated, you need to be adding more value than anybody else, anywhere!

Keep an eye on the data

PPC (Pay Per Click) advertising, as well as other traditional advertising, can steer consumers to your website, but once they arrive you need them to stick around. The longer they hang around, the longer you have to make an impression and convert leads into real customers.

Every retailer should know the data on who their customers are and how their customers found them. If your content marketing data shows you that your leads are not transforming into conversions then you need to ask yourself these questions:

  • Is my content different from my competitors?
  • Is my content engaging and relevant?
  • Is my content at least 80% engaging content, 20% marketing? (It should definitely not be any more than 20% marketing).

Increasingly, location-based marketing is becoming more popular with retailers. Customers are being rewarded for ‘checking in’ via smartphone apps, with Foursquare being the most common.

Although content marketing largely appears on the surface to be free, it can be an enormous time vortex. Be aware of how much your time is worth and how much of it you’re spending on creating content. Be conscious of including content marketing into your overall marketing budget.

Will it work for the food retail industry?

If you’re not sure if content marketing can work in the food retail industry check out Jeni’s Splended Ice Creams. Google her and Jeni has shared her “secret” recipes everywhere, which has resulted in a lot of online sharing, reviews and brand recognition.

But for retail in particular, you still must integrate content marketing with other traditional forms of advertising.

Here are a few great examples of some clever content marketing:

As content marketing matures and continues to find its feet, it’s only a matter of time before businesses, including bricks and mortar retailers, will start to rely more on content generated marketing.

What can you do to further engage your customers?

How Innovation Can Save Your Business

One thing in life is guaranteed and constant, and that’s change. For businesses to survive and prosper they need to be flexible, innovative, and adaptive to change.

The information age

Consumers are smarter and savvier in the age of the internet, and the quantity of choices available makes competition stiff amongst SMEs. Innovation and adaption could be your point of difference, and that could also be the difference between being successful and being a statistic.

In an era ruled by the internet, a bricks and mortar business needs to be digitally connected to their customers, with knowledge on how to engage them. You need to know what your customers want from you: do they want to make a decision about their meal choices before they come to your store? Do they want to order online? Do they want to be educated about nutrition before they make their choice? If you ask the right questions, technology can help provide an answer and implement a solution.

Changing the way we do business

Social media has changed the way we interact, making the world smaller, and allowing us to reach a greater number of people quicker and more efficiently.

Over the last 50 years technology has significantly changed the way we do business, but it’s not stagnant. To stay competitive in the fast-moving world of technology, you need to be innovative. To be the best, and to stay ahead, you mustn’t become complacent.

In the retail food industry, it can be as simple as discovering new ways to save energy and reduce your carbon footprint through to new processes and software development.

Innovative technologies in recent years include:

  • Social media
  • Business analytics
  • Cloud computing
  • App development
  • Security

Coming up with creative ideas is only part of the puzzle though; you still need to implement them.

Change presents opportunity

When changes occur in the retail food industry (for example the recent lack of consumer confidence) it compels you to form ideas outside your comfort zone. Welcome change in the knowledge that innovation can provide your customers with better value.

Consumers’ tastes and habits, which fuel their shopping behaviours, change over time and businesses need the ability to change with them1.

The Government encourages innovation

In a nutshell, the R&D Tax Incentive is a grant available to eligible businesses that participate in R&D activity (i.e. research and development). These incentives are not industry specific, so for the food and beverage industry this means that grants are available for the design of new processes and technology.

What innovations can your business conceive that will help provide your customers with a better service, a better experience and position you as an industry leader?

The retail food industry is ready for the next innovation as consumers tighten their purse strings and seek out alternative shopping experiences.

1 The Hon. Justin Madden. Supporting Sentiment is Key. Business Excellence, VECCI 2011, Vol 5, No 1 Autumn 2012.

Why should your workplace be different?

One of the greatest things about the world that we live in is its diversity.

Diversity in business is important because…

…through different experiences, people gain different perspectives, understanding and knowledge that they can bring to your business. With no one customer being exactly the same, it makes good business sense to ensure your staff can meet the needs of diverse consumers.

The modern workplace is made up of a variety of people from different cultures, religions and backgrounds with varying degrees of abilities and, in some cases, disabilities.

What is a disability?

A disability can be anything from mental illness to a physical disability, and everything in between. Some disabilities are obvious while others are invisible.

According to the Australian Bureau of Statistics, one in five Australians are reported as having a disability, with mental illness being the most prevalent. Having a disability doesn’t mean that a person isn’t productive or can’t be employed; it just means that sometimes they have to find alternative ways of going about doing things.

Employment to a person with a disability is essential as it provides them with their own money, enables them to feel valued, enhances social status and increases self-esteem. Being employed enables the person to feel a sense of identity and assists in raising their standard of living. In fact, these are same reasons everyone has a job!

Is training adaptive?

As a Registered Training Organisation (RTO), we train people with disabilities just like we would anyone else. They have a pre-training review where we assess their capacity to learn as well as determine what type of learner they are. An assessment is made as to whether they need extra support such as a translator or specific equipment to assist them in carrying out their job.

Where necessary, the training is modified to allow for differences in learning styles and abilities.

The person before the disability

Some people are uncomfortable around people with a disability. They’re scared they are going to “say the wrong thing” or may feel sorry for the person with the disability and mistakenly assume that the person is resentful about their disability.

It may be that people aren’t sure what terminology to use when referring to the person with a disability. The golden rule is always put the person before the disability and if you are still unsure about what terminology to use, just ask them!

Set a good example

Like any great leader, set a good example for your staff by being open and accepting of all staff (and customers) regardless of their size, shape, gender, similarities or differences. Not only is it the law that you can’t discriminate against people, but if you did discriminate you could potentially be missing out on creating the best possible team for your business.

Employees with disabilities are just as reliable and hardworking as employees without a disability and a person’s value as an employee should be based on their work ethic, their values being aligned with the values of your business and the ability to contribute to your team.

Yes, some people ARE different but that’s what makes our world enriching and interesting. By being open to the diversity our society has to offer means you have the chance to build and maintain a strong and powerful team, and meet some amazing people along the way.

The Trouble With Staff

When we ask our clients what their biggest challenge is, they all reply “STAFF”.

From the time-consuming task of hiring a new staff member to the painful “we have to let you go” speech – and everything in between – here are some of the most common problems faced by modern-day businesses.

Finding the right person for the job

Hiring the right person with the right set of skills – and a great attitude to match – can be a daunting and time-consuming task, but the rewards are worth it. The consequences of hiring the wrong person however, can be extremely detrimental to your business.

Be clear about who your company is and what it stands for so you can attract the kind of people that can relate to your company’s philosophy. Clearly define the kind of person that would fit into the culture of your business, be specific about the position on offer and the values required.

With an employee costing you 3 to 5 times their wages for you to replace them when they leave, it makes sense to take your time and be clear about who would be perfect for the job. This could significantly reduce the risk of having problems at a later date.

Keeping them there

After weeks (sometimes months) of searching and interviewing for the perfect candidate, you want to make sure you retain them.

Employees actually want to develop their existing skills as well as learn new skills and expand their experience. Unfortunately, being bored is one of the top 10 reasons for resignation.

According to Dan Pink at RSA, if you don’t pay people enough, they won’t be motivated. But if you pay your staff well and they still aren’t engaging, then consider these 3 things:

  • People like to have the opportunity to work autonomously;
  • People like to be challenged and then gain satisfaction from continuing improvements;
  • People like to feel valued.

Business growth specialist, Catherine Palin-Binkworth says customer service personnel are often under-valued and under-trained so therefore they lose interest easily and move on. This brings up a key point to consider if your staff aren’t performing well: people don’t know what they don’t know.

Ensure that your staff are properly trained, feel confident in their role and then remember to show them they are respected and appreciated.

Bumps in the road

From time to time, even the most respected staff member can disappoint you.

Problems can range from tardiness to poor work performance but whatever the problem, you need to have a discussion with the employee, in private, about the issue as soon as possible.

Perhaps they have personal problems, are unwell, or you could find out that they don’t understand their role properly and as a result aren’t enjoying their job. This can lead to some really productive discussions: they may need more training or guidance, a new challenge or just some understanding while they go through a difficult time.

Remember: people are your greatest asset.

Any last requests? (Facing the firing squad)

Regrettably, sometimes it doesn’t matter how much effort you put into training or supporting a staff member, you may have to let them go. Not only does this undoubtedly cause you great emotional stress, but there are now very stringent laws in place regarding dismissing an employee that can add more pressure to an already stressful situation.

No one ever wants to be in the position where they have to fire one of their staff. So by finding the right person, retaining them via an empowering and supportive environment – as well as instantly addressing any little bumps in the road– you should be able to avoid that awkward last conversation and enjoy a long and happy working relationship.

What would make you run the St George Melbourne Marathon?

Please forward this email to anyone in your network who is keen to help a great cause.

Positive Training Solutions is serious about helping the community and in particular The Cerebral Palsy Education Centre an official charity of the 2010 St.George Melbourne Marathon

Walking and/or running in this event will help to raise money to assist children with Cerebral Palsy to walk for the first time.

Join the CPEC Team and help with our $500,000 Fundraising Target. Get a refund on your Registration fee. Receive discounts ($75) on ASICS footwear & Active Feet ($25) and The Coffee Club Rewards Card plus fantastic prizes …

$500,000 will ensure that many more babies with cerebral palsy (brain injury) could come off the three year waiting list to attend the unique CPEC learning programs and become more physically independent (e.g. to stand, to step and to walk) and possibly participate in the ASICS 4km Walk. To communicate, even though they may be unable to speak, “I completed my mini marathon in the ASICS 4km event.”

CPEC has 94 young children who attend day and after school programs. CPEC also provides Education & Training Courses across Australia for teachers and therapists who work with children who have cerebral palsy.

I have a personal connection to The Cerebral Palsy Education Centre (CPEC) located at Beacon Street, Glen Waverley, Victoria, Australia, 3150. My son Matthew Grima attended CPEC for several years and we as a family are forever in debt to CPEC for the opportunity to be able to communicate with Matthew through the extensive efforts and knowledge of the staff. Without CPEC, we would not know how to communicate with Matt and therefore would not be able to experience the truly wonderful personality he has. Thank you CPEC.

As a company, Positive Training Solutions is serious about providing ongoing support and has pledge financial and non-financial support which leads ultimately to more family’s being able to participate in the programs. We urge you to consider to personally or corporately supporting CPEC too.

The Cerebral Palsy Education Centre is acknowledged as a unique and successful specialist education service for children with cerebral palsy and their families which began over 20 years ago and continues to develop and evolve.

In 1998, the Cerebral Palsy Education Centre (CPEC) was established as a separate entity in response to financial constraints in the Spastic Society of Victoria which, at the time, effectively closed the service. This was a challenging time for the families and their perceptions of the service were reflected in a paper presented at the Australian Cerebral Palsy Conference (Cotter 1998). A group of families, staff and community supporters of the programs at the Knox Centre re-established the services under the auspice of an eastern suburbs disability organization.

In July 2001, CPEC commenced operating as an independent service provider with a service agreement with the Department of Human Services which was transferred to the Department of Education and Early Childhood Education (DEECD) in 2007. The funding which CPEC receives leaves a substantial shortfall which must be fundraised.

CPEC senior staff have co-authored two publications (Withall and Cotter, 1996; and Porter and Kirkland 1995) as well as contributed to the development and content of a multi-media training package developed by the Queensland Department of Education: Students with Physical Impairments. (Education Queensland, 2001)

In 2007, CPEC signed a service agreement with the Department of Education and Early Childhood Development to provide a professional development series to those personnel in mainstream schools responsible for the education of students with cerebral palsy and, in particular, with complex communication needs.

From a service for 22 families in 1998, in 2009 CPEC will provides services for 53 families in early childhood intervention and 38 students in the extended education sessions ( after school for students with cerebral palsy who attend their local schools.) The demand for CPEC services is increasing with a substantial waiting list with limited vacancies until 2011.

The staff at the Cerebral Palsy Education Centre (CPEC) are recognized as global leaders in their specialist field of education and teaching for children with cerebral palsy or like disabilities. The Centre is internationally respected for its practical development and application of education and learning programs which are now sought by therapists and teachers from around the world.

Profiles of Senior Therapy Personnel

The staff at the Cerebral Palsy Education Centre are acknowledged as leading the world in the delivery of the education and learning programs for children with cerebral palsy and like disabilities. The delivery of the programs is provided in a “trandisciplinary team” structure which includes physiotherapists, occupational therapists, and speech pathologists; with consultative input from a Hungarian trained conductor (teacher/therapist) and a psychologist. A program aide assists within the learning groups with setting up and preparation of equipment and materials as required within the curriculum by the therapy team.

One of the other core aspects of the programs is that the child’s mother (and occasionally the father) directly participate in the programs full time so that they learn the principles of the education & learning programs which they become familiar and confident to apply in the child’s everyday life away beyond the Centre; hence the theme “Learning For Life”. So dedicated are the parents of older CPEC children who have seen the amazing successes for their own grown child, that many of these parents return as volunteers to assist and support the new mothers and babies starting out on their journey of providing the best life opportunities for their child.

For more information visit www.melbournemarathon.com.au/

iPhone Indulgence

How will you be marketing your business in the future?

This question is almost impossible to answer, because technology is changing at such a rapid pace and the bad news for you if you were planning to predict the future trends; the velocity is increasing at an exponential rate.

Terms such as “Social media”, “Facebook”, “Blogging”, “iPhone Applications”, “Convergence technology” which didn’t exist 5 years ago are now commonplace. A bevy of so called “Social media experts” are only a click away should your business need assistance and/or advice in this realm.

What did we do without this technology, and do we really need it? Is it an indulgence?

Take the Domino’s Pizza iPhone Application for example:

It’s a Pizza store in your pocket!

Ordering pizza pastas desserts and sides for pick up or delivery has never been easier, and most of all it’s fun. Order it anywhere anytime. It’s that simple. No registering online first, just download the app and you’re ready to go. Whether you are using it for the first time or the hundredth time placing an order is easy.

It’s your choice. Hot pizzas, pastas and salads or extras such as drinks and desserts. Fancy a pizza? View your pizza selection easily with the turnstile function. Found one you like? Tap the pizza to choose. A different screen will show you more details about the pizza.

In this screen you have the choice to select the number of pizzas you want, as well as the options to change the pizza base sauce, crusts or toppings, don’t want tomato but would like olives instead, no problem!

Finished customizing tap add to order and you will be taken back to the main menu to continuing ordering or complete your order. Your order details will update at the bottom of the screen in the ‘my order’ icon and will show how many item’s you’ve ordered and what the price is so far.

Finished, did you get everything?

Once you’ve finished, placing your order is easy. Select place your order and you’ll be taken to the payment page. Will it be cash or credit? Once you’ve selected place your order now your order will be sent to store and an order confirmation page will appear.

Once your order’s been placed with the store, you can track your order using the pizza tracker. See exactly when your order is being made when it’s cooking when it’s ready for pick-up is or when it’s on its way to your door. Keep your iPhone handy, track it and enjoy it.

What’s next, and will you and your business be at the forefront of technology or scratching your head wondering what the phone number for your local pizza shop is?

This app is only available at Domino’s Pizza thru iTunes.
For more information visit www.dominos.com.au

Shift Happens In The Fast Food Service Industry

I created a short video to make the point about our industry. For example, did you know that in the quick service retail, ‘fast food’ industry, you’re competing with more than 30,000 companies? What are you doing to stand out? Check out this 3 minute video that will have you re-thinking your staff training strategies, if nothing else, you’ll be more aware of why business doesn’t seem like it’s getting tougher – it really is.

Contact us and get your competitive edge back. Customer service is the cornerstone of a successful quick service retail business. Without great staff, you’re fragile and vulnerable to a competitor who can quickly steal your clients. Don’t let that happen. Bullet-proof your business while you have more fun enjoying the process!

Why Choose Positive Training Solutions?

In this short YouTube video, James Grima, Founder and CEO of Positive Training Solutions explains why you should choose Positive Training Solutions for your quick service retail establishment.

“Would You Like Fries With That?”

This question has become legendary – reported to have generated $5 Billion for McDonald’s… Of course whenever a GREAT idea is used, others jump on the bandwagon with total abandon, hoping to re-create the original success. Sometimes, as in this example – the imitator puts a new spin on it. Sometimes it works and sometimes well… it’s taken a little too far.

Today’s lesson is two-fold (1) Life’s too short to be too serious and (2) whenever you take a great idea, be careful not to take it to an extreme or distort the ORIGINAL intention of the strategy.

Often the success is all about the NUANCE. For example “Would you like fries with that?” was an INSTANT success, but the alternate “Would you like an apple pie with that?” was not. People did not associate hot apple pies with hamburgers, even though the apple pies were good.

James Grima Explains What Positive Training Solutions Is All About

James Grima, founder and managing director of Positive Training Solutions recently recorded this brief YouTube video just for you – click on the 2 minute video below to learn how you can get your customer service staff trained on a cost positive basis!