I know that subject line caught your attention. That’s the whole point of a blog post or an e-mail subject line. It’s something I’ll talk to you more about in a future blog post, but for now, you must be wondering what the $^%&*#&??? And rightly so. What could a brothel have in common with a fast food franchise?
Let me start at the beginning -
Recently, I attended a Boardroom Briefing by Dr Marc Dussault, the World’s #1 Exponential Strategist and I thought I just had to share one of more than 100 ideas he presented – with his permission of course!
Dr Marc is constantly finding new and innovative ways to help his clients grow their businesses – exponentially. What that means is increasing sales 100 to 200% in 12 to 24 months. The only way to do that is by thinking as he calls it – antimimeticisomorphically.
In the fast food, quick service retail business, a lot of people think marketing doesn’t apply to them because retail clients don’t want to give their personal contact details over the counter.
That’s not unlike a brothel. Continue reading ‘Fast Food Franchises Are Like Brothels’
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