Today’s post was found by Andrew Powell of Montreal Canada, sent to Dr Marc Dussault who then forwarded it on to me. It’s a great example of a promotional video for a Quick Service Retail operation.

Many of the business owners I meet and work with are frustrated with their sales and customer counts because they feel that they are doing everything they possibly can to ensure ‘EXCEPTIONAL CUSTOMER SERVICE’ not realizing that the product itself acts as a barrier to sales growth.

What does your business do to measure customer satisfaction of your product and does your business act on this feedback whether positive or negative?

One business has taken the measurement and action to a whole new level not shying away from the negative feedback, they have embraced the feedback and as an entire corporation of 9,000+ stores made the changes that their customers have demanded of them.

Any Fast Food Franchise or independent operator would be well served to create a video that tells ‘their story’ like this. Please enjoy!

Further information on this story can be found at pizzaturnaround.com

This question is almost impossible to answer, because technology is changing at such a rapid pace and the bad news for you if you were planning to predict the future trends; the velocity is increasing at an exponential rate.

Terms such as “Social media”, “Facebook”, “Blogging”, “iPhone Applications”, “Convergence technology” which didn’t exist 5 years ago are now commonplace. A bevy of so called “Social media experts” are only a click away should your business need assistance and/or advice in this realm.

What did we do without this technology, and do we really need it? Is it an indulgence?

Take the Domino’s Pizza iPhone Application for example:

It’s a Pizza store in your pocket!

Ordering pizza pastas desserts and sides for pick up or delivery has never been easier, and most of all it’s fun. Order it anywhere anytime. It’s that simple. No registering online first, just download the app and you’re ready to go. Whether you are using it for the first time or the hundredth time placing an order is easy.

It’s your choice. Hot pizzas, pastas and salads or extras such as drinks and desserts. Fancy a pizza? View your pizza selection easily with the turnstile function. Found one you like? Tap the pizza to choose. A different screen will show you more details about the pizza.

In this screen you have the choice to select the number of pizzas you want, as well as the options to change the pizza base sauce, crusts or toppings, don’t want tomato but would like olives instead, no problem!

Finished customizing tap add to order and you will be taken back to the main menu to continuing ordering or complete your order. Your order details will update at the bottom of the screen in the ‘my order’ icon and will show how many item’s you’ve ordered and what the price is so far.

Finished, did you get everything?

Once you’ve finished, placing your order is easy. Select place your order and you’ll be taken to the payment page. Will it be cash or credit? Once you’ve selected place your order now your order will be sent to store and an order confirmation page will appear.

Once your order’s been placed with the store, you can track your order using the pizza tracker. See exactly when your order is being made when it’s cooking when it’s ready for pick-up is or when it’s on its way to your door. Keep your iPhone handy, track it and enjoy it.

What’s next, and will you and your business be at the forefront of technology or scratching your head wondering what the phone number for your local pizza shop is?

This app is only available at Domino’s Pizza thru iTunes.
For more information visit www.dominos.com.au